Tobii Tobii Tech

Tobii Tech focuses on integrating Tobii’s core eye tracking technology into VR, laptops, PC-games, Windows 10 applications, AR, mobile phones, and many more products. We also deliver the core eye tracking technology to the other Tobii Business Units. If you want to be part of pioneers that take gaze control to new, exciting mass markets, we may have just the job for you.

Digital Marketing Manager – Tobii Tech

Do you want to be be part of building an exciting and innovative company with bold vision, cool technology, and highly skilled colleagues? We are looking for a Digital Marketing Manager to drive digital marketing efforts!

The role and responsibilities

As our Digital Marketing Manager, you will be a part of the marketing team interacting with cross-functional teams from B2B sales to gaming software – all in all to contribute to a world-class eye tracking experience! You will also drive deliverables and identify levers to optimize through constant analysis and learning through data.

You will play an essential part in driving our marketing efforts and campaigns for improving our customer journey and support data-driven marketing tactics and marketing processes. Marketing activities are focused on both B2B and B2C initiatives.Your days will be filled with

  • Manage Digital Marketing Campaigns
    • Accountable for tactical execution and campaign delivery through data
    • Conversion optimization for web, email, content
    • Working with designers, copywriters and developers
    • Support marketing efforts towards B2B and gaming
  • Content Distribution
    • Drive the organic, paid and earned content direction
    • Analyze and ensure the best results in content distribution
  • Develop and oversee Marketing Automation
    • Administrate and secure CRM set up, including other automation tools
    • Collaborate with Head of Marketing Technology to implement requirements

We are looking for someone who has

  • 4+ Years digital marketing experience
  • Deep SEO Knowledge – On-page/Off-page, keyword analysis
  • Experience with SEM and Adwords
  • Solid experience from CRM/Market automation (preferably Hubspot)
  • Experience with CRO - Conversion rate optimization
  • Used heatmaps, A/B testing tools
  • Experience working with Google analytics
  • Strong understanding of UTM tagging, reporting, site optimization, Google Tag Manager

We find it to be a strong merit if you understand basic code (HTML and CSS) and have previous experience working in an agile environment in scrum teams.

To be successful in this role and at Tobii we think you are driven and want to work hands-on with digital marketing. For the right person, this is an excellent opportunity to grow into a more senior role with HR responsibility.

Please address your questions to Michaela McCarthy,, and submit your resume through our website. If you have a link to previous work, we would like to see that too! We look forward to your application!

Tobii Life

Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior, and it is revolutionizing the way we interact with technology. Life is short, so we choose to spend it building high tech products that matter!

If you want to build a company rather than just work for one and if you take pride in honest hard work and want to perform freely in an open environment where you can be yourself, you will feel right at home.

It’s all about passion, innovation and making things real.

Watch this video if you want to learn more about us.


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Michaela McCarthy

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